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BMW 5 Series... You've been selling for 30 years at the same price?

 BMW 5 Series is called a premium business sedan and a sports sedan. With the opening of the imported car market in 1988, Kolon Corporation began importing and selling BMW vehicles, and the third-generation 5 series began to step on domestic land.


Later in 1995, BMW established BMW Korea, an independent sales corporation in Korea. BMW is the first foreign carmaker to set up a sales corporation in Korea. It is seven years earlier than Mercedes-Benz's establishment of a Korean subsidiary.


BMW 5 series that spent 30 years with Korean consumers. In the past and now, it has not missed the most preferred model position by domestic consumers. It summarized what price such 5 series were being sold over time.


During Kolon Corporation, the 5th series sold 3rd generation models. It features a round headlight and a small but presence-oriented grill design. The models sold at that time were 520i and 525i. Unlike now, it is equipped with a six-cylinder natural intake engine. The price was 59.4 million won for 520i and 69.3 million won for 525i. It doesn't look much different from now. For reference, Hyundai Grandeur, which was a symbol of luxury cars in the 1990s, was sold at prices ranging from early to mid-20 million won depending on the model. This is where you can see how expensive the BMW 5 series was.


After BMW Korea was established, 4th generation 5 series began to be sold in Korea. The distinctly changed design was a factor that increased presence among automobiles at the time, and differentiated driving performance was achieved by installing aluminum suspension. In addition, after the facelift, the headlamp effect named "Angel Eye" caught many people's attention.


The price rose from 520i to 62.48 million won. 528i was also sold as a performance-enhancing model, which was 75.9 million won. In 1998, the 540i, which was equipped with a V8 4.4 litre engine, was also released with 286 horsepower. The price was 81 million won at the 81 million won.

In November 2003, the 5th generation 5 series was released in the domestic market. The design, completed by chief BMW designer Christopher Edward Bangle, has also received worldwide acclaim. Although the size of the vehicle body increased through lightening using aluminum, the weight remained almost the same as that of previous generations. It is also equipped with state-of-the-art features such as a variable stabilizer that makes it soft for a ride when the vehicle is going straight and hard when turning a corner, and a variable gear ratio steering system that changes depending on speed.


530i was released first in the domestic market. The series 6-cylinder 3.0-liter engine achieved 0-100km/h acceleration in 6.9 seconds with 231 horsepower. The price was 88.5 million won at that time. 530i was referred to as the 'symbol of wealth'. Since then, 520i and 525i have also been released. Prices are 65.5 million won and 75.7 million won, and 520d and 535d with diesel engines have been on sale since 2009. Prices were 62.9 million won and 99.5 million won, marking the beginning of the popularity of the 5-series diesel car.


In April 2010, BMW Korea released the 6th generation 5 series in the domestic market. It was so popular that there were more than 2,000 pre-contracts before its release. As if to repay domestic consumers' love for the 5th series, BMW was so active that it launched a new model in the domestic market for the first time in Asia.


From this period, it began to aim for a luxurious sense of driving as it became large and wide. In line with this, the ride quality has also become soft. Although it was also praised for abandoning BMW-likeness, consumers welcomed the 5 series, which emphasized luxury. It has not been ranked as the top seller of imported cars for nearly five years.


The 523i was sold for 599-63.8 million won, the 528i for 67.9 million won, and the 535i for 95.9 million won. Most of the models were characterized by prices that fell by more than 1 million won compared to the previous one. Since then, 520d with a high fuel efficiency of 18.7km/L has been added, driving sales of the 5 series. The 520d was released at 62.4 million won.


In 2017, the 7th generation model was released in Korea. Although the design change is not significant, carbon technology has reduced weight and increased rigidity. Basic tuning was also performed to provide a luxurious ride and sleek driving performance. In addition, new functions such as gesture control, including various ADAS, are also installed. The initial price of the release is 66.3 million won for 520d, 69.9 million won for 530i, and 87.9 million won for 530d.


The current sales model corresponds to the facelift model among the 7th generation. As Korea's sales of the 5 series became so popular that it ranked No. 1 in the world as of January to April 2020, BMW chose Korea as the world's first public stage for the new facelift model.


At the time of its release in October 2020, the price of the 5 series was 63.6~65.1 million won for 520i and 704~75 million won for 523d. Currently, various models such as the 520i, 530i, 523d, 530e, and M550i are on sale.


It is noteworthy that there has been little change in prices since the 5th series stepped on Korean soil. Over time, functions and performance have been strengthened. In addition, research and development and installation of various high-tech technologies, including new materials, were conducted, but the range of price changes felt by consumers was not significant. It is different from domestic manufacturers that raise prices even though it is a year-end change.

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